Sephora now has a seal of approval for all products that have naturally derived formulas. They have over 1,400 products for sale that meet this requirement.
With so many products getting Sephora’s Natural Ingredient Seal of Approval, I was a bit suspicious of their requirements.
Is this seal something that I will use to determine what beauty products I buy? Sadly, the answer is no. Sephora says their “natural brands” include powerful formulas of antioxidants, botanicals and essential oils with fewer to no GMO’s.
Bottom line, almost every beauty product now claims to have some “powerful” ingredient,” but if Sephora’s Natural Ingredient Seal of Approval fails to weed out ALL products that contain parabens, petrochemicals, sulfates, etc. than really what is the point?