Almay’s new natural line, Pure Blends, includes a lightweight foundation, loose powder, eyeshadow, blush, and lipgloss.
The new line has over 95% natural ingredients, is hypoallergenic, and has eco-friendly packaging.
Bravadora is hoping to see mascara, eyeliner, lipliner, and lipstick in the future for Almay Pure Blends.
UPDATE: Almay Pure Blends has introduced a their new Pure Blends Volumizing Mascara which is a hypoallergenic, 97.5% natural made with antioxidants like Lotus, Acai, and Orchid and features a container that is made from 36% recycled material. Mascara colors come in black, black-brown, and brown.