This brand was recommended by a friend whose makeup always looked clean and natural. I went to a Laura Mercier counter at Nordstroms and spoke with a representative. She pointed out a few items I might like. I had her put a natural looking foundation on me which blended nicely into my skin. I fell in love with their color palates. All of the items such as the lip and eye liners were very soft looking along with some rich eye shadows that were not overdone. If you are looking to find a subtle line of makeup I would strongly suggest Laura Mercier.